With over two decades of experience in building digital educational products, first for ourselves and then for an acclaimed set of partners, we provide the experience, expertise, and dependability that our partners have come to rely on from us.

From producing India’s first multimedia CD ROM and introducing multimedia computer labs to Indian schools, to pioneering the development of a range of internationally-acclaimed, award-winning multimedia titles and interactive web portals, we were one of the pioneers in using educational technology in the country to revolutionize learning.

• 1992-1999 - Developed a catalogue of award winning, multimedia CD ROM titles on India, its culture, and language, including IndiaMystica, India’s first multimedia CD ROM title.
• In 1995, Magic pioneered the design and development of many interactive websites including the one for WWF. The site designed and developed for the CISCE, got selected as the ‘Web’s Best Site’ by Encyclopedia Britannica, the world’s most respected encyclopedia.
• 1996 - Magic created the world’s first online cricket community, for the World Cup. Creator of the acclaimed cricket portal, cybercricket.com, the virtual stadium and real time simulation with a live audio broadcast, was a first of its kind in the world and won many awards for innovative technology and creativity.
• In 1996, Magic hit another first when it took the Indian elections to the net.
• While promoting the eCommerce domain Magic provided India’s first solution for the travel industry in India as well as India’s first soft skills Web portal for job aspirants and young executives in 2001.
• Selected by Shell as their eLearning partner for their education business foray in India to build an application development engine and courseware content, Magic’s eLearning practice gained speed in 2001-2003.

Today, we are recognized by publishers and education technology companies as a preferred digital product development partner with the expertise and scale to provide integrated, end-to-end solutions – from content creation to content production and content delivery - using technology, applications, and platforms to support these solutions.