At Magic, we understand the need and importance of providing an engaging, intuitive and fulfilling experience to the end users of eLearning products. Following defined guidelines stringently and methodically we engage with our partners from the conceptualization stage for envisioning and designing their products to final implementation and delivery.

We offer development of graphics as part of the full product development services as well as assets as part of graphic libraries. In either case, reusability is the catch phrase in our User Experience teams. At every stage we look to explore opportunities that lend themselves to reusability in order to be able to undertake large-scale graphics development projects within our partners’ budgets. Our illustrators are adept at developing all kinds of graphics – realistic, photo-realistic, technical, scientific, medical, cartoons/caricatures and mathematical illustrations. Additionally, our team also repurposes base graphics to create new ones.

For our partner, the world-leading provider of lifelong education, with operations around the globe, we created 60,000 assets for their graphic library. Our process engineering helped in delivering this large production run in a record time frame and at costs that are unheard of in the industry.

In order to save our publishing partners the time and cost of repurposing graphics from their books or other print material for digital needs, we offer services in the area of creation of graphics for the print medium that are developed bearing in mind that they would one day be used in a digital format too. These graphics require minimal effort to be migrated to a digital asset that can be used as a digital graphic, animation, simulation, interactivity or game. Apart from the effort and cost saving, this method of building the same graphic for multiple delivery formats, also lends itself to parallel development of the print book along with its associated digital resource.

With one of the most experienced Flash production teams in the eLearning domain, Magic works as a pure production-based arm for several partners. Production work involves integration of all elements (graphics, text, audio and video) into Flash as per defined guidelines. We follow an assembly-line production approach with streamlined processes and best practices to ensure efficiency, productivity and cost effectiveness to our partners.

We have also demonstrated our reverse engineering skills on legacy products of our clients by extracting graphics and animations and redeveloping them using contemporary styles in the latest softwares. This could involve conversion of Adobe Director, Authorware, Illustrator, Indesign conversion to Adobe Flash or PDF conversion to JPG, SWF, or PPT.