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Magic develops end-to-end eLearning content delivered as WBTs, CBTs or as standalone modules that can be integrated in existing eLearning programs. Some of our partners prefer to develop part of their products in-house and source specialist skills from Magic. In such cases, Magic also develops content components or offers product build services based on the rapidly evolving needs of the digital publishing revolution. Our content creation services can range from:
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Full Product Development
We develop end-to-end products for our partners where our services would include all aspects of product development right from providing instructional design, subject matter expertise, copy editing, product visualization, interface and usability design, graphic production, media post-production, development of course assets, integration of the product, and finally quality assurance.
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We developed a product with our partner for the National Health Services (NHS), UK for training in soft skills for hospital staff across all levels. This award-winning, scenario-based eLearning program was envisioned, designed, developed and tested at Magic.
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Instructional Design
Our instructional design services include conceptualisation of products, high level instructional design, creation of content style guides, identifying content templates and interactivity types, content writing and allied services such as providing subject matter expertise, proof reading and copy-editing services.
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Magic developed an induction-training programme for a government-based organization in Scotland. The product, which our team of instructional designers conceptualised, was short-listed for several prestigious awards.
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Large-scale Content Production
Our services for large scale complex content production, range from building content delivery engines, storyboard creation, designing content templates, developing authoring tools and engines, integrating content assets to complete product build, integration to learning management systems and building product installers.
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Collaborating with the global premier publisher and US education leader for pre K-12 educational solutions, Magic assisted in the development of a new custom designed and focussed approach to learning math. The large-scale product development of the eBooks, ancillaries and online assessments to be deployed on a specific platform, took a team of 60, a record-breaking six weeks to meet the release deadline.
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