Our Partner - the world’s leading publishers of English Language teaching and school curriculum materials, with over 150 years of publishing experience, decided to bring the magic of their story books to life with fun and lively story-based Interactive Whiteboard Software.

Magic's experience in developing generic Interactive Whiteboard digital resources that are platform agnostic, coupled with their partnership with Promethean, and endorsed by the confidence of having worked with Magic on various other eLearning content requirements, made it easy for the publisher to entrust Magic with this new initiative.

Magic assisted the publisher in transforming the book into fun-filled interactive software that included songs and stories accompanied by motivating activities and assessments and conformed to all IWB standards.

Magic formulated a modular development approach - working on unique development items separately, and in parallel. These streams were graphic development, flipchart development in Promethean software, and the development of the main shell. These elements were unique entities, equally critical in their importance, and most importantly had different stakeholders at the customer side. Once all three streams advanced to a certain stage, they were stitched together to complete the product.

While Magic qualified as the partner of choice for Interactive Whiteboard software development, the partner was impressed by Magic’s creative design process and this dimension of the relationship has grown significantly.