EdTech Industry Trends 3- Publishers are responding with incremental mindset
Disruptive forces need disruptive responses. However, publishers are responding only in an incremental fashion, primarily because they have large investments at stake. Many of them are still testing these waters cautiously, and while a few early-adopters like HMH are investing a lot in digitization, they haven’t seen enough ROI.
Response to digitization
Get their assets (primarily books) accessible in digital world by converting their existing formats (PDF, Indesign, etc.) into a standard format (ePub3 for now).
Create digital-first (or digital-only) content (non-ebooks) for a given topic/learning objective
Response to devices
Create device-friendly digital content
Convert existing digital content to device-friendly content